Effective Date: October 22, 2024

Introduction

Home Access Financial is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard the information you provide to us.

Information We Collect

Prior to or at the time of collecting personal information, we will identify the purposes for which the information is being collected. We collect your information in a lawful and fair manner, and where appropriate, with your knowledge or consent. We only gather information relevant for fulfilling those purposes, and we retain it only as long as is necessary for those purposes or as required by law.

We may collect:

- Personal identifiers (such as name, email address, phone number) when you submit forms on our website.

- Technical data from your visit to our website, such as IP address, browser type and version, pages visited, duration of visit, and referring website.

- Cookies and similar tracking technologies to enhance and personalize your experience.

How We Use the Information

The personal information we collect is used for the purposes we have identified—such as responding to your inquiries, processing applications, improving our website and services, and communicating with you. We will not use your data for other incompatible purposes unless we obtain your consent or are legally permitted to do so.

Google Analytics

We use Google Analytics to collect information about how visitors use our site. Google Analytics collects information such as how often users visit the site, what pages they visit when they do so, and what other sites they used prior to coming to our site. We use the information we get from Google Analytics only to improve our site and services. Google Analytics collects only the IP address assigned to you on the date you visit this site, rather than your name or other identifying information. We do not combine the information collected through the use of Google Analytics with personally identifiable information. Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit the site, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser.

Google Ads Enhanced Conversion Tracking

We may share first-party customer data with Google such as an email address, name, home address, or phone number captured in conversion tracking tags. The data is hashed, sent to Google in its hashed form, and used to match customers to Google Accounts.

According to Google Ads, Google will only use the data for the following purposes:

To provide measurement for all Google media (Search, Video, Display) and platforms (Google Ads, Display & Video 360, Search Ads 360, Google Analytics).

To combine your enhanced conversion data with data from other measurement products that you use to improve the accuracy of your conversion measurement.

Google won’t share your data with other advertisers. Where required, we may share this data to meet any applicable law, regulation, legal process, or enforceable governmental request.

*Hashed: The string of characters is transformed into another value for the purpose of security.

You can learn more about Google Ads Enhanced Conversion Tracking and Google’s data usage policies on the Google Privacy Policy page.

Google Ads’ Enhanced Conversion Tracking here.

Security

We take appropriate measures to protect your information from unauthorized access or disclosure, including physical, electronic, and managerial safeguards.

Cookies & Tracking Technologies

We use cookies and comparable tracking technologies to remember your preferences, customize your experience, and gather analytics to improve our website’s performance. You can manage or disable cookies through your browser settings, though doing so may affect certain functionality. The technical data mentioned above is collected automatically when you visit our website.

Disclosures & Third-Party Links

We do not sell or rent your personal information to third parties for marketing purposes. Our website may contain links to external sites. We are not responsible for the content or privacy practices of those sites. We encourage you to review their policies directly.

Your Rights

You have various rights regarding the personal data we hold about you, subject to applicable law.

These include the rights to:

Access the personal information we maintain about you.

Correct or update inaccurate or incomplete information.

Delete your personal information in certain circumstances.

Opt-out of receiving marketing communications at any time, by using the unsubscribe link in our emails or by contacting us directly.

How We Protect Your Information

We implement appropriate technical and organizational measures to safeguard your personal data from unauthorized access, alteration, disclosure, or destruction. However, please be aware that no method of transmission over the internet or electronic storage is completely secure.

Retention Period

We will retain your personal information only as long as necessary to fulfill the purposes described in this Privacy Policy or as required by law.

Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by posting the updated policy on our website and update the “Effective Date” above.

Contact Us

For questions about these Terms of Use or Privacy Policy, please contact us at HomeAccessFinancial.com or email us at [email protected]

Note: This policy applies to Home Access Financial and its related services. All loan programs are subject to approval based on applicant creditworthiness, property eligibility and other factors. Terms, interest rates and fees may change without notice. This website is for informational purposes only and does not constitute a commitment to lend.

NMLS ID: 1516011